You Wonder Why the Airline Industry is in Bad Shape?

So you wonder why the airline industry is in such a bad state? Let's say poor business model and poor customer relations. So I have a Sunday evening flight from Orlando to DFW on American Airlines booked. I was hoping to move up from the 6:30pm flight to the 11:30am flight to get back in town in time to get to the Chelsea-Club America soccer game at the new Dallas Cowboys Stadium Sunday night.

So I do my online research and see there are seats open on the 11:30am flight. Should be an easy change right? Nothing to it. Just move me off the later flight and put me on the earlier flight. Maybe $25 processing fee that's fine.

I talk to the reservationist at American. No problem. Seats available easy change. Then she says "That will be a $436 processing charge." Heck I only paid $220 for the round trip tickets! Amazing. I'll pass. $436 to make a 2 minute change. ridiculous.