Democratic presidential candidate Barack Obama has announced plans to air a 30 minute infomercial six days before the election durring prime time on October 29. Obama spokesman Bill Burton said the campaign has secured the time from CBS and is negotiating with other networks to air the half hour spot.
Obama has been outspending Republican rival John McCain in advertising and has been airing commercials of up to two minutes in length lately. Ross Perot famously aired a 30 minute ad during his independent presidential campaign in 1992, attracting 16.5 million viewers. Obama hopes to do even better than that.
Short political spots have been the traditional way for politicians to communicate with voters. For Barack Obama, however, a longer piece would be a dramatic way to close his argument to voters and roll to election victory next month.