Kraft Foods has been chosen by the Irving City Council to be the sponsor for the implosion of famed Texas Stadium in Irving, Texas the former longtime home of the Dallas Cowboys. Kraft Foods will use the event to market its Cheddar Explosion line of Macaroni and Cheese. The company had agreed to give 75k for Irving and 75k to Irving food banks. Irving is expected to gain about a $1 million worth of public exposure through the food company’s national advertising campaign.
Texas Stadium has been home to the Dallas Cowboys for nearly 40 years until the team moved to the new stadium in Arlington this last fall. Texas Stadium has sat unused for months. Last year everything inside, including seating and the turf, was auctioned and sold to the general public. The implosion is estimated to cost the city $5.8 million.
The implosion will take place on a yet to be determined Sunday morning in March. Irving is planning a Dart rail line, restuarants and shops to take the place of the land.